Meaning in the Media

“The average TV commercial of sixty seconds has one hundred and twenty half-second clips in it, or one-third of a second. We bombard people with sensation. That substitutes for thinking.”
Ray Bradbury, Fahrenheit 451


To me, now more than ever, we must turn off the flash of the frame and dive into the stills themselves.  After all, it’s said that “a picture is worth a thousand words.”  If this is the case, then one second of NTSC video is worth 29,970 words.  And ten seconds of NTSC video would be 299,970 words.  That’s more more words than reading Orwell’s 1984 three times and then some.  So…you get the picture.  Video is an incredibly powerful medium.

I started off teaching basic audio production and I loved it because I love all things audio.  But as soon as I had the opportunity to teach video production courses, I felt a different sense of responsibility.  Not so much to impart any technical knowledge I have picked up along my path, but rather to teach my students something that I am still learning myself to this day: what do the things we see and hear and share mean?

I don’t have the answer to that question.  But I love the search for it.  And I especially love the perspective that a student can bring to that question.  It’s no surprise at all that a student today is going to look at things from a much different perspective than I would have as a young adult.  I was a young adult during the birth of social media.  I didn’t grow up with it as a given while my students, at this point, all have.  It’s fascinating.

On this page, I will share resources about teaching, about media, about teaching media.  I’ll also, since it IS a blog, throw in occasional rants, raves, and diatribes about the state of education and media.  Take it all with a grain of salt.  After all, you can’t believe everything you see or hear.  🙂

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